Namkeen
Traditional flavors prepared for everyday sharing and family packs.
Khata Rahe Mera Dil!
Authentic taste since 1996.
Vijayrath Premium Delights brings trusted namkeen, frymes, mithai, bakery and snack products from Vijay Gruh Udhyog to families, retailers and franchise partners.
Product Range
Premium delights for every occasion.
Our product family covers traditional Indian namkeen, frymes, mithai, bakery products, snacks and seasonal specialties.
Mithai
Traditional Indian sweets with premium product presentation.
Bakery
Fresh bakery products that extend the Vijayrath retail experience.
A Brand of Vijay Gruh Udhyog
Carrying the taste of tradition.
What started in 1996 as a small manufacturing unit has grown into a respected regional food brand built on honesty, consistency and customer satisfaction.
With modern infrastructure, improved quality control, better packaging technology and a growing franchise network, Vijayrath continues to preserve authentic taste while serving new markets.
1996Vijay Gruh Udhyog established
15Retail outlets serving customers
4,700Sq. yards modern facility
100+Distributor network history
Journey
Built step by step.
Every milestone reflects the dedication of employees, distributors, franchise partners and loyal customers.
Vijay Gruh Udhyog begins with frymes packets and a commitment to quality.
Operations move into a 4,700 sq. yards modern manufacturing facility.
The first company-owned retail outlet sets the benchmark for franchise operations.
Vijayrath operates 15 retail outlets with a growing franchise network.
Customer Trust
Chosen for everyday cravings.
Freshness, familiar taste and a broad product range keep customers connected to Vijayrath across family purchases, retail visits and franchise interest.
Franchise Retail
Join a growing retail network.
Vijayrath's franchise model gives entrepreneurs a way to become part of a trusted food brand with a complete range of namkeen, frymes, mithai, bakery products and snacks.